William "Doug"
Parker
I solve sales enablement and sales operations problems to help your business win.
I've been with Pella for over six years. Right now I'm responsible for variable compensation execution for our enterprise sales channels. When I took on the comp role, we were calculating for 60 reps and $1.5M in annual payouts. I scaled the tool to cover 400 users and $14M while also eliminating the platform cost. Before that, I was on the Salesforce team, helping our sales channels adopt the new CRM.
I started at Pella through the sales development training program and worked my way through field rep and player-coach roles before coming back to corporate.
WHAT I DO.
In my time at Pella, I've touched three areas of the business. Here is how I provide solutions and generate revenue.
Sales Operations
↑ $14M managed · platform replaced in house
When I took over comp, the business was spending a significant amount on a platform that couldn't do the job. I got into the underlying data, identified the core faults, and built the case to move off it. I replaced it with a Power BI solution that handles variable compensation for 400 reps across multiple plan structures. Subsequently, the platform cost went to zero.
Sales Enablement
↑ 4.98/5 impact score · reports and processes survived change management
Pella had been through two other CRM systems before Salesforce, and the rollout had limited support. I started sharing reports I had already built for myself to the entire channel and meeting with branches to help them learn the tool. Those reports and recorded trainings are still in use.
Field Sales
↑ $12M in sales volume · 17% regional growth
24 stores across Maine, New Hampshire, and northern Massachusetts. Monthly store visits, associate training, customer issues, in-home appointment rides, biweekly coaching calls, and quarterly field visits to grade the process. I'm quick at reading what is going to move the needle the most at each location and enabling them to win through their unique needs.
In the field with the team, Portland, Maine.
FIVE ROLES. SIX YEARS.
All at Pella. Each role built on the one before.
Sr. Sales Incentive Specialist
Pella Corporation · Pella, IA
- Took over a sales operations program including 65 reps and $1.5M in incentive compensation; scaled to 400 reps and $14.4M through process improvement and data infrastructure build-out.
- Replaced the third-party comp platform with an in-house model, saving $300k annually with improved sales incentive reporting, spend forecasting, and zero payroll errors through the transition.
- Led cross-functional implementation from requirement scoping through go-live, including tool enablement, analytics, and governance.
Sales Enablement Systems Specialist
Pella Corporation · Pella, IA
- Drove Salesforce adoption across franchise, specialty dealer and big box networks through targeted training and user enablement, turning a stalled CRM rollout into a workable tool with strong pipeline management and trusted KPIs.
- Served as the Sales voice in daily IT stand-ups, translating field feedback into go-to-market workflow changes, roadmap priorities, and data governance policy.
- Created and led Office Hours: 107 one-on-one coaching sessions across 31 branches, 4.98/5 impact score, format later scaled to other digital teams.
Sales Territory Lead
Pella Corporation · Portland, ME
- Took on a player-coach role in a B2B territory while carrying a full book of business: monthly field visits, biweekly 1:1s, team leadership, and performance management evaluations submitted to corporate.
- Led a 2-rep team to the 2021 Sales Achievement Award where all three territories were recognized Top 20 nationwide, with 17% regional growth and #1 in core product sales.
- Built Salesforce pipeline dashboards and sales analytics reports for the regional team ahead of the enterprise rollout, later adopted and scaled org-wide.
National Accounts Sales Rep
Pella Corporation · Portland, ME
- Grew B2B installed sales channel 24% in 2020, outpacing in-store by shifting partner focus toward higher-margin selling opportunities.
- Hit quota with 7% overall category growth in the first full year, top tier of the national sales rep population.
Sales Development Program
Pella Corporation · Pella, IA
- Joined via Pella's competitive national sales development program; one of four selected nationwide.
Texas Tech University
B.A. Advertising · Lubbock, TX
HOW I WORK.
These personality assessments share how I approach my work and bring others along for the journey.
How I think
I lead with intuition, organize the details, think through the process, and bring others along.
Regular pattern
Under pressure
I lead with details and connect those interpersonally. The big idea comes back after.
How I show up
Direct and decisive. I drive early alignment, then protect delivery with clear ownership.
Let's Talk
If you need someone who provides solutions, works independently, and owns results, we should connect. I'm easy to reach!
Pella gave me every version of the job — field rep, territory lead, sales operations and sales enablement. If that background fits what you're looking for, reach out via the form or LinkedIn.